lolaandgrace by Swarovski FW15
Yumi Lambert by Elza Jo

lolaandgrace by Swarovski
The challenge

 
 
 
 
 
lolaandgrace needed an iconic campaign visual to make their mark at the Baselworld 2015 jewelry fair and beyond. We executed
this brief on London’s rooftops with top 50 model Yumi Lambert embodying our vision of the lolaandgrace woman.

Together with a multidisciplinary team of fashion and marketing experts we carved out a new brand world, translating the positioning into a long-term creative strategy and brand platform. The iconic campaign images were delivered with a fully integrated comms plan and cohesive non-seasonal vision for the future of lolaandgrace.

2014 — 2015
Definition/Transformation
Campaign execution
Communication of new Brand Platform

lolaandgrace by Swarovski
Scope of work

 
 
 
 
 

New brand positioning and creative platform:

  • Definition of all art direction elements including casting,
    styling strategy and artistic direction for hair/makeup
  • Refreshed visual and verbal identity
  • Integrated seasonal concept

  • Omni-channel Brand campaign
  • Product campaign and lookbook
  • Functional marketing strategy and roadmap
  • Results

  • Successful reception of campaign by stakeholders at Basel-World 2015
  • Casting of top 50 model Yumi Lambert widely recognised
  • and positively received making great steps towards resetting brand image

  • Increased PR visibility in B2B phase
  • lolaandgrace by Swarovski FW15
    Yumi Lambert by Elza Jo
    lolaandgrace by Swarovski FW15
    Yumi Lambert by Elza Jo
    lolaandgrace by Swarovski FW15
    BaselWorld
    lolaandgrace by Swarovski FW15
    Behind the scenes campaign
    Yumi Lambert and Elza Jo by Rich Gilligan
    lolaandgrace by Swarovski
    Urban Legend London FW15
    Behind the scenes
    Vera van Erp by Rich Gilligan
    lolaandgrace by Swarovski FW15
    Behind the scenes campaign
    Yumi Lambert by Rich Gilligan
    lolaandgrace by Swarovski FW15
    Behind the scenes campaign
    Yumi Lambert by Rich Gilligan