Elise Crombez by
Annemarieke van Drimmelen

Stills Atelier
Core question

 
 
 
 
After 17 years as a mid-segment womenswear company with no brand presence, Stills stood at the precipice of a vastly changing economic and competitive landscape.

So in 2010, the company re-defined its market focus and product identity as Stills Atelier. From this juncture, I was
challenged to define and build a new brand, and craft an integrated strategy to claim its presence in the global
new luxury arena.

2011 — 2014
Definition / Transformation /
Communication of new Brand Identity

2014 — 2015
Seeding / Growth Phase
www.stills-atelier.com
instagram.com/stillsatelier

Stills Atelier
Scope of work

 
 
 
 
New brand positioning and creative platform:

  • Refreshed visual and verbal identity
  • Brand bible
  • Identity guidelines
    • Integrated seasonal concept:

    • Integrated brand campaign
    • Product campaign and lookbook
    • Retail theatre
    • Tactical consumer activation
    • PR visibility
    • Influencer activation
    • Digital storytelling strategy and execution
    Elise Crombez by
    Annemarieke van Drimmelen
    Photography by
    Yvonne Brandwijk
    Photography by
    Yvonne Brandwijk
    Photography by
    Yvonne Brandwijk
    Photography by
    Yvonne Brandwijk
    Photography by
    Yvonne Brandwijk