Turnover
The challenge

 
 
 
 
 
Turnover needed to turn from product driven label to an internationally relevant brand with a clear positioning, own visual identity and attitude. True to it‘s core benefits and history.

Key insight
Our society is changing: It’s more about substance than surface. It’s more about the core than the shell.
The opportunity for Turnover lies in recognizing the confidence and respecting the intelligence of today’s professional woman.

Strategy
A bold message with substance. A witty and empathetic attitude. A quality and style fitting to the brand.

2011 — 2013
Definition/Transformation/communication of new Brand Identity

Turnover
Scope of work

 
 
 
 
 
New brand positioning and creative platform:

  • Refreshed visual and verbal identity
  • Custom word marque
  • Brand bible
  • Identity guidelines
  • Integrated seasonal concept:

  • Integrated brand campaign
  • Product campaign and lookbook
  • Retail theatre
  • Tactical consumer activation
  • PR visibility
  • Digital storytelling strategy and execution
  • Turnover Reversibles SS14
    The softest rebel and Brittle black dress
    Photography by Uta Eisenreich
    Every garment tells a story SS13
    Rhapsody in yellow
    Photography by Uta Eisenreich
    Every garment tells a story SS13
    Rhapsody in yellow
    Photography by Uta Eisenreich
    An almanac of style — It’s never just about the clothes
    The 3 Icons — design DNA
    The 3 Icons — design DNA
    The 3 Icons — design DNA
    The 3 Icons — design DNA
    The 3 Icons — design DNA
    The 3 Icons — design DNA
    Stationary and swing tag
    Stationary and swing tag
    Retail theatre
    3d branding
    Retail theatre
    3d branding
    Retail theatre
    3d branding