Turnover needed to turn from product driven label to an internationally relevant brand with a clear positioning, own visual identity and attitude. True to it‘s core benefits and history.
Our society is changing: It’s more about substance than surface. It’s more about the core than the shell.
The opportunity for Turnover lies in recognizing the confidence and respecting the intelligence of today’s professional woman.
A bold message with substance. A witty and empathetic attitude. A quality and style fitting to the brand.
2011 — 2013
Definition/Transformation/communication of new Brand Identity
Scope of work
New brand positioning and creative platform:
Integrated seasonal concept: